Korea–China cross-border business platform

Less strategy. More execution.

One team takes Korean brands into China and Chinese companies into Korea: strategy, platform onboarding, live commerce and logistics.

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Korean brandsThinking about the Chinese market?Brand strategy · Platform onboarding · Origin live commerce · Logistics and complianceChinese companiesPreparing to enter Korea?Market research · Brand localisation · Online and offline distribution · Live commerce

LUCKTAO

About LUCKTAO

LUCKTAO Co., Ltd. is the Korean subsidiary of UniteTao (中联乐陶), a Chinese live-commerce group. The group is an official strategic partner of China's main live-commerce platforms, including Douyin and Kuaishou, and has run live commerce and supply chains itself for more than seven years.

LUCKTAO puts that operating capability to work from Seoul. When a Korean brand goes to China, we connect the Chinese platforms, hosts and logistics. When a Chinese company comes to Korea, we handle Korean market research, distribution and live commerce. In either direction we stay past the report, through onboarding and sales.

Execution, not just strategy.

Cross-border trade, market entry, brand operations, distribution, compliance registration, platform onboarding, content and live operations, and fulfilment, by one team.

Show, rather than persuade.

Origin live commerce streamed from the brand's Korean site lets Chinese consumers see where the product comes from.

Two directions, one network.

Brands, products, hosts, buyers, platforms and distributors in Korea and China, connected.

Korean brands · Into China

Thinking about the Chinese market?

For Korean brands and manufacturers entering China: compliance registration, brand strategy, platform onboarding, content and live operations, and logistics, run end to end, from the first listing to a brand that holds its place locally.

Sound familiar?

  • No Chinese market data or positioning, so pricing and channel decisions are guesswork
  • Licences, registrations, tax and customs are stuck
  • You want to be on Douyin, Kuaishou, Tmall or Xiaohongshu but have no operating partner
  • You are not sure how to make "Made in Korea" credible to Chinese consumers

What we do

  1. 01

    Onboarding and registration

    Platform and brand onboarding, ingredient review and filing, hygiene permits, trademark registration

  2. 02

    Logistics and localisation

    Cross-border logistics, product listings, localised product information and key selling points

  3. 03

    Pricing and store operations

    Market-fit analysis, pricing strategy, online store operation and management

  4. 04

    Live and promotion

    Host and sales-channel matching, offline promotion and trade-show operation

  5. 05

    Feedback and partner management

    Buyer and market feedback, product improvement notes, distributor management

The process

  1. 1Compliance registrationLicences, qualifications, tax
  2. 2Brand strategyPositioning, pricing, channel design
  3. 3Platform onboardingStores on Douyin, Kuaishou, Tmall, Xiaohongshu
  4. 4Content and live operationsOrigin live, short video, influencer collaboration
  5. 5Logistics and fulfilmentBonded warehouse, customs, cross-border delivery

Origin live commerce

Live streams run from the brand's own site in Korea. Chinese viewers see the production environment and the source of the brand, and buy directly in streams linked to Douyin and Kuaishou.

  • Korean lifestyle spacesOur own venue
  • Duty-free floorPartner duty-free at Incheon Airport
  • Large studioPartner broadcasters in Korea
  • Korean home-shopping setPartner TV home-shopping channels
  • Beauty and clinic sitesPartner clinics and salons
  • Factory and warehouse floorPartner manufacturers and warehouses

Track record in numbers

Seven years of live-commerce and supply-chain operation by a group that is an official strategic partner of China's main live-commerce platforms.

20M+Group live-channel followers
KRW 23BHighest sales in a single live stream
180K+Highest concurrent viewers in a single stream
250KHighest units sold in a single stream
80+Korean brands and manufacturers in discussion

Current partnerships

Daehyun Ebenezer

Health functional food · Strategic partnership signed

Full China entry service: product registration, cross-border store build, influencer marketing

Bioten

Health functional food · Mid- to long-term cooperation

Brand operations on Douyin and Kuaishou, channel expansion

Brands in discussion

  • Hanmi Science
  • NEW&NEW
  • hallex
  • Hurum
  • Shinil Pharm
  • Cosmelab
  • GNG Commerce

Public and industry network

  • 2025 Jeollanam-do export consultation: China-entry discussions with about 50 Korean manufacturers
  • 2025 Korea E-Commerce Fair (SETEC): cross-border e-commerce solution presentation
  • Seoul Online Business Association: joint Korea–China live-commerce training programme
  • Gyeonggi Business & Science Accelerator: product matching session for the Chinese market

Chinese companies · Into Korea

Preparing to enter Korea?

From market research and brand localisation to online and offline distribution, live commerce and company registration, a Korean team works alongside you.

Sound familiar?

  • No data on Korean consumer preferences
  • Unsure how to get into Korean online and offline distribution
  • Need Korean influencer and live-commerce partners
  • Need help with company registration and market-entry procedures

Service areas

01

Brand services

  • Brand website
  • D2C store
  • Social media operation
  • Media exposure
02

Marketing

  • Ad planning
  • Seeding campaigns
  • Short video
  • SEO and search visibility (Google, Naver)
03

E-commerce (B2C)

  • Onboarding: Coupang, Naver, Auction, 11st and others
  • Product photography, retouching, translation, listing
  • Product detail pages
04

Live commerce

  • Streams from our own studio
  • Supply to host-sourcing platforms
05

Distribution

  • Fulfilment and logistics
  • Export declarations
  • Carrier partnerships
06

Corporate services

  • Korean market-entry consulting
  • Tax management
  • Company registration
  • Platform onboarding on your behalf

The process

  1. 1Market researchConsumers, competitors, regulation
  2. 2Brand localisationKorean brand image and content
  3. 3Channel entryE-commerce onboarding, distribution, live operations
  4. 4Settling in and expandingCompany registration, channel expansion

Korean distribution channels we work with

  • Coupang · Naver Smart Store
  • Kakao Shopping · Gmarket · Auction · 11st
  • Musinsa · Ably · Zigzag · Kurly · Ohouse · 29CM · W Concept
  • D2C own store
  • Live commerce · TV home shopping
  • Olive Young · Department stores · Duty-free

Our role

LUCKTAO is a partner that connects brands with consumers, runs the whole cross-border process project by project, and supports brand growth with content, training and systems.

Connector

Connector

Links brands with overseas consumers and brings the right partners together.

Executor

Executor

Runs the whole cross-border process project by project and delivers results.

Enabler

Enabler

Supports lasting growth with content, training and systematised services.

What sets the team apart

  • Korea–China communicationA bilingual team that communicates across cultures and executes locally
  • One-stop executionBrand planning, compliance and marketing handled by one team
  • Integrated resourcesPlatforms, supply chain, influencers and logistics, combined
  • Hands-on teamPractical experience in live commerce, short video and cross-border trade

Contact

Tell us where you are and what you need. A manager reviews it and replies. Consultations are free.

Email
contact@lucktao.co.kr
Address
Unit C-918, Munjeong Hyundai Knowledge Industry Center, 7 Beobwon-ro 11-gil, Songpa-gu, Seoul 05836, Korea
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